Graphic design
Healthcare2U
The work done as an in house graphic designer.
Role
Graphic Designer
Website Developer
Platform
Web (mobile, desktop), Print
Tools
Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Express), Sharepoint, Teams, ActiveCollab, Ziflow, Monday.com, WordPress, WP Engine, Elementor
Timeline
Full time
Position Overview
Hired as an in-house Graphic Designer for visual communication on the internal Marketing team in December of 2023 and quickly took on additional responsibilities in website management for two company websites and product-specific landing pages, project management for the editing, review, and approval of collateral materials, and design contact for external vendors & product development teams.
Designing social media and ad campaign materials for Instagram, Facebook, Twitter, LinkedIn, and print magazines like California Broker Magazine
Wireframing, mocking up, and building responsive web pages, and adding custom coded Eloqua forms
Creating new and editing existing marketing materials to reflect product and brand design changes
Converting marketing materials to custom HTML/CSS for distribution through email
Updating old brand guidelines to reflect stakeholder’s interest in a more professional, modern brand presence
Managing vendor relationship and implementation of Ziflow, creating timelines for projects, and scheduling meetings with appropriate stakeholders to stay on track
Social Media & Ads
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Monthly LinkedIn motion graphic ads and native ads in 3 sizes,
New product launch materials
Make sure to talk about Graphic Request forms made on Monday.com and writing standard operating procedures
Social Media Graphics
LinkedIn Motion Graphic Ads
Native Ads
Print Ads
Web Design
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Collateral Design
Brochures
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Custom Coding
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Brand Management
Branding Guidelines Overhaul
Upon arriving, I noticed that the brand guidelines were established in 2021 and the CEO was very vocal about his dislike of the green in the color palette. At a small company, there is a significant interaction with the CEO and he wanted to maintain a strong involvement in approving every marketing material.
As a healthcare service company, we want to project calmness and assurance. Rather than having everything red like the CEO preferred, I decided to propose a shift to more monochromatic blues with the compliment of the red he really liked. This way, the use of red would stand out even more against the monochrome but the majority of materials would still visually communicate the values of the company.
Additionally, I defined a clear hierarchy for typography use for both web and print, graphic compositions guidance, texture examples, and logo usage for consistent brand design.
After defining new guidelines, I built a library in Adobe to include elements for reuse in several software applications by myself and others on the marketing team.
The Original Guidelines
The New Guidelines
Project Management
Ziflow Implementation
In May 2024, I saw there were many areas of opportunity for improving the process of how materials were designed, edited, and approved. People from multiple departments played different roles in their creation and maintenance. I interviewed several of these stakeholders to identify and evaluate pain points they have experienced in the past and present. After compiling this insight, I brainstormed solutions with a coworker and did independent research to find a platform that would allow us to create better operating procedures.
I found Ziflow, tested and vetted the tools, and proposed integration by presenting the solution in a meeting with the Director of Marketing (my direct supervisor) and the Chief Operations Officer for approval to move forward with a paid plan. After initiating this conversation and receiving approval, I reached out to the Ziflow team and negotiated a price point and defined a roadmap to implementation. With our assigned representative, Ellen, I coordinated meetings for training coworkers in the marketing department first, then invited other stakeholders from the sales, IT, and operations departments to learn the new tool. We finished training in July 2024 and have been using the platform to edit and approve everything from videos, graphics, and flyers to email campaigns and booth backdrops.
Below is the business proposal presenting Ziflow to my superiors for approval.
