In House Design

Healthcare2U

In house, full time graphic designer, website manager, and product collateral manager.

Position Overview & Highlights

Hired as an in-house graphic designer for visual communication on internal Marketing team in December of 2023. Quickly took on accessory roles as website manager for company websites and product-specific landing pages, project manager for the editing, review, and approval of collateral materials, and contact for external product development teams.

Brand Design

Spearheaded brand guidelines refresh including color palette and typography updates, photo usage, and design asset library builds in Figma and the Adobe Creative Cloud.

Website & Project Management

Use of Monday.com to manage marketing campaign initiatives as they pertained to website elements and visual communication, Ziflow for edits and approvals, and WordPress for website updates.

Web Design

Social media, native ad development, LinkedIn ad campaigns

Print Design

Creation of templates for print materials including product collateral and

Brand Design

In progress - Overhaul of Brand Identity Guidelines

Below is the brand guidelines that were currently in place when I arrived. The CEO did not like the green and complained about the lack of medical professionals featured in the materials. He also did not like the use of “cartoons” by which he was referring to vector images. However, he was open to incorporating more iconography so long as it is used sparingly.

Original Brand Guidelines

Updated Brand Guidelines (preview)

Project and Website Management

In progress: Collateral Standard Operating Procedure Design

Currently working on the design and implementation of marketing material standard operating procedures for editing, reviewing, and approving new pieces through the Ziflow platform. Below is the business proposal presented to a group of representatives from the executive, financial, marketing, and sales teams.